Customer Journey Mapping
Customer Journey Mapping One Line Explanation of the Model Customer Journey Mapping is a visual representation of the customer’s experience
Kano Model
Kano Model One Line Explanation of the Model The Kano Model is a framework that categorises customer preferences into five
Porter’s Five Forces Model
Porter’s Five Forces Model One-Line Explanation of the Model: A strategic framework for analysing the competitive forces in an industry
STP Model
STP Model (Segmentation, Targeting, Positioning) One Line Explanation of the Model:The STP model is a strategic marketing approach that helps
MOST Analysis
MOST Analysis (Mission, Objectives, Strategy, Tactics) One-Line Explanation of the Model MOST Analysis is a strategic planning framework that ensures
Bowman’s Strategy Clock
Bowman’s Strategy Clock One-Line Explanation of the Model Bowman’s Strategy Clock is a framework that outlines eight competitive strategies based
GE-McKinsey Matrix
GE-McKinsey Matrix One-Line Explanation of the Model The GE-McKinsey Matrix is a strategic tool used to evaluate business units or
BCG Matrix
BCG Matrix (Boston Consulting Group Matrix) One-Line Explanation of the Model The BCG Matrix is a strategic framework that helps
McKinsey 7S Model
McKinsey 7S Model One-Line Explanation of the Model The McKinsey 7S Model is a framework that analyses seven internal organisational
OKR Framework
OKR Framework (Objectives and Key Results) One-Line Explanation of the Model OKR is a goal-setting framework that aligns organisational objectives